MoneyMax is a leading pawnbroker, retailer and trader of jewellery, pre-owned luxury bags and watches. Since establishing the first store in year 2008, the Group has evolved and expanded its reach to over 52 stores in the region, making it one of the largest pawnbroking chains with a presence in both Singapore and Malaysia.

As a customer-centric and innovative company, MoneyMax is constantly exploring new opportunities to enhance customer experience and service standards. In 2015, the Group launched MoneyMax Online, making it Singapore's first pawnbroking chain to offer an online platform to shop, sell and appraise their  valuables. In 2016, the Group also pioneered the pawning, selling and trade-in services for pre-owned luxury bags in Singapore and introduced Brand New 916 gold jewellery (Love Gold) in all its outlets.